The Natural Baby Company found great success, particularly with the 2009 launch of GroVia, a modern, eco-friendly diapering system that took the market by storm. Since the launch of GroVia, the system has changed many lives. It compelled us to grow as a company. It pushed us to grow as families. It’s forced us to grow as parents. And it gave us the opportunity to grow our babies into healthy, mindful children.